New York University, Stern School of Business
Department of Technology, Operations and Statistics
Technology(Information Systems) PhD
2023~
Hello! 👋
I am a third-year PhD candidate in the Technology Group at Stern.
My research focuses on the social and economic impacts of emerging technologies. Specifically, I aim to identify key factors and investigate causal relationships in how individuals and organizations respond to new technologies and services, with attention to context and customer expectations.
Outside of academics, I enjoy photography and often capture moments with my canon camera. If you're interested in seeing my work, feel free to visit my Instagram photography account.
Research Interests
Research Interests:
Generative AI, Digital Platforms, Intellectual Property
Methodology:
Econometrics, Machine Learning, Structural Modeling
Working Papers
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GenAI and the Long Tail of Creative Output: An Empirical Analysis of Adult Content Communities
Hyesoo Lee, Gordon Burtch, and Anindya Ghose
Presented at CIST 2025
Presented at WISE 2025
Presented at AIML 2025
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The Impact of Gen AI on Advertising Effectiveness
Hyesoo Lee, Vilma Todri, Panos Adamopoulos, and Anindya Ghose
Full Manuscript: Available on 🔗 SSRN
Presented at Google 2025
Presented at NYU* TAU Workshop 2025
Presented at ICIS 2024 Full Paper Track
Presented at INFORMS 2024 Data Science Workshop
Featured in Compass Lexecon’s Insights : 🔗 Compass Lexecon (Link)
Highlighted by Neil Hoyne (Chief Strategist, Google) 🔗 LinkedIn Commentary (Link)
Awards, Scholarships and Patents
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Patent of Blending tea-bag maker, 2023
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Issued: August 2023, Patent #10-2573347
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Dean's Lists, High Honor, Merit-based scholarship, KAIST, 2023
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Top 3% in the Business and Technology department in KAIST
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Outstanding Paper Awards, Korea MIS Society, 2022
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Younghan Kim Global Leadership Scholarship, KAIST, 2022
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25 selected students across the entire campus
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Dean's Lists, Highest Honor, Merit-based scholarship, KAIST, 2022
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Top 1% in the Business and Technology department in KAIST
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Global Leadership Awards, President of KAIST, 2022
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Top 1% at KAIST campus
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Korean Intellectual Property Office Award, Life Invention Korea, 2021
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Encouragement Award, Applied Materials PR Idea Contest, 2021
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Grand Prize, Mobile Application Hackathon, SOPT, 2020
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Jeollanam-do Governor Award, Academic Conference for the Development of Mokpo Food Tourism, 2020
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Excellence Award, 4th Panasonic PR Challenge, 2019
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Invention Award, Agricultural Food 6th Industry Blue Startup Idea Contest, 2018
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Grand Prize, 1st Hangul and Computer Messenger Contest, 2017